Sainsbury's has announced it will match the prices of certain products at Tesco and Asda, in an attempt to attract new custom.
From Wednesday the supermarket will issue customers with coupons to the value of the difference between its branded goods and those of its rivals. The move comes after Tesco launched its own price drop promotion.
Last week, Tesco announced a fall in like-for-like sales for the first half of the year. Sainsbury's posted a modest increase.
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