STELLAService, a customer service ratings provider for online retailers, is today announcing that it has raised $5 million in series A financing. The round was led by Battery Ventures, with returning investors DFJ Gotham Ventures and RRE Ventures, as well as newcomer Forerunner Ventures.

Founded in 2009, STELLAService aims to help online shoppers make more informed purchasing decisions, while in turn providing online retailers with customer service data and insight, as well as marketing services. Since April of this year, the number of retailers using the service has grown tenfold. Zappos, 1800Flowers, Wine.com, 1800Contacts, Gilt Groupe, and GNC are among the customers now displaying STELLA’s “seal of approval”.

The company said that it will use the capital to aggressively grow the business, build out its team and ramp up product development. STELLAService raised a $2 million seed round in March of this year, bringing total investment to just north of $7 million.

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