Ryman has redeveloped its website (www.ryman.co.uk) following an investment in a new e-commerce infrastructure. The web design was carried out by digital agency Essence with all technical development of the e-commerce platform and back office integration being undertaken by e-inbusiness.

The homepage is now a balance of an enhanced primary promotional area incorporating both B2C and B2B promotions, local store visibility, product catalogue navigation, further online promotion and existing customer services. As well as a rethink of the product categorisation, the site introduces new merchandising zones which can facilitate both seasonal and promotional themed activity that complements the core product hierarchy. In addition, primary navigation was extended beyond just 'products' to 'services' to raise awareness of the growing suite of business and consumer services offered by Ryman, such as in-store printing and binding. Finally, the design was explicitly crafted to accommodate potential future integration with further multi-channel capabilities.

Andy Harding, director of account sales and e-commerce at Ryman, comments: "The site is undoubtedly a massive improvement on our previous web presence and delivers a step change in both user experience and in technical flexibility and resilience. We are already seeing significant performance improvements, particularly in overall website conversion, in the first few days post go live."

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