Republic has just bought the domain names republic.com and republic.eu, signalling a move into new marketplaces. The fashion retailer purchased the web addresses from Sedo, the online domain marketplace and monetisation provider.

Jo Molineux, head of multi-channel at Republic, says: “We are aware that our consumers are digital natives, so we want to do everything we can to increase our web traffic, which is why we are thrilled to have a comprehensive domain name strategy. Acquiring these two key domain names will be critical to the success and contribute directly to increased sales. With Sedo’s help, purchasing the domains themselves was relatively quick and easy.”

Hugo Dalrymple-Smith, director of UK operations at Sedo, says: “It makes absolute sense for UK retailers to ensure they own the right domain names that will drive targeted, highly relevant traffic to their online presence. For the industry Republic is in where there are a high percentage of young and digitally savvy consumers, domain names are more than just a way to stamp a brand’s digital presence on the web. They offer businesses an opportunity to grow their digital presence and expand the revenues they make in the digital space.”

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