One iota, is aiming to take on the likes of Groupon and other group buying services, following the launch of DealsJoy. DealsJoy is a free platform that enables businesses of any size to capitalise on the growing demand for special offers and daily deals.

It can be embedded onto the Facebook business page of any company and has been created to give businesses complete control over the deals they want to offer their ‘fans’, while keeping 100 per cent of the revenue generated.

Consumer appetite for special offers and local daily deals has exploded over the past year, but while deals sites have become increasingly popular, customers and businesses alike have felt let down. Consumers often receive generic, non-personalised deals, while businesses have struggled to make deals profitable and, on occasion, even fulfil demand.

DealsJoy enables businesses to launch special offers and daily deals with control over timings, order volumes and redemption criteria. Over 100 businesses have signed up for the service in its first week.

Damian Hanson, CEO and co-founder of One iota, says: “We know that shoppers are hungry for money-saving deals, while businesses are looking at ways of driving customers in-store and generating revenue from their Facebook Fans.

"DealsJoy can support this demand. It gives business owners a free tool to promote and manage deals through Facebook, while keeping all of the revenue generated. We hope this will give businesses in the UK and beyond a much needed boost in the current economic environment.”

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