Odin Retail, the UK and Eire master franchise partner of the Swedish childrenswear brand Polarn O. Pyret (PO.P), has extended its relationship with Retail Assist and has invested in an overhaul of its IT infrastructure. Today, in addition to House of Fraser concessions, Odin Retail boasts a number of solus stores. And in 2011, it will launch an online store.

MD Mats Nilsson drove a recent IT project, to support further growth over the next few years. “IT is a major facilitator for Odin Retail’s continued UK expansion. However, it cannot be my main concern when growing the business. Working with a trusted provider such as Retail Assist means that I can focus on the areas within the organisation that I need to, confident in the knowledge that I have Retail Assist focusing on my technical infrastructure,” he says.

Retail Assist managed the roll-out and implementation of Triquestra’s Infinity EPoS software, and will be providing a specialist Retail Service Desk to support this solution.

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