04/10/11
By Karen Moss
New Look has launched its first m-commerce iPhone app, which has also been designed for use in-store. The app is free to download, contains fashion advice and downloads and directs users to New Look’s m-commerce site.
The retailer’s app also uses GPS to direct users towards the nearest New Look store and has a barcode scanner to point users to more information on the products.
Dom McBrien, New Look’s multi-channel director, says, “The ability to combine the latest trend information with ability to scan in-store barcodes and order through your mobile takes us another step closer to our vision of providing an exemplary multi-channel customer experience.”
The retailer paired with Mobile Interactive Group (MIG) for the app, which it also used to launch its m-commerce site.
Other stories you may find of interest:
Phones4u turn to Fujitsu/Tata Consultancy Services
Fujitsu Technology Solutions has partnered with Tata Consultancy Services to deliver a PRIMERGY BladeFrame-based dynamic infrastructure to Phones4U, alongside NetApp V-Series storage
William Hill links up with paysafecard
William Hill customers can now use online cash solution, paysafecard, when spending money
Some cheer amongst the gloom
Retailers' IT budgets have been slashed by about 20 per cent over the past year, down from 1.3 per cent to 1.1 per cent as a percentage of sales, according to the latest Martec International IT in Retail report
It’s Not Easy Being Green …Or Is It?
Retailers no longer need to experience the pains of high monetary investment or an uncomfortable shift in normal operations to reduce costs and unnecessary resources.
