New Look has launched its first m-commerce iPhone app, which has also been designed for use in-store. The app is free to download, contains fashion advice and downloads and directs users to New Look’s m-commerce site.
The retailer’s app also uses GPS to direct users towards the nearest New Look store and has a barcode scanner to point users to more information on the products.
Dom McBrien, New Look’s multi-channel director, says, “The ability to combine the latest trend information with ability to scan in-store barcodes and order through your mobile takes us another step closer to our vision of providing an exemplary multi-channel customer experience.”
The retailer paired with Mobile Interactive Group (MIG) for the app, which it also used to launch its m-commerce site.












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