New Look has launched its first m-commerce iPhone app, which has also been designed for use in-store. The app is free to download, contains fashion advice and downloads and directs users to New Look’s m-commerce site.
The retailer’s app also uses GPS to direct users towards the nearest New Look store and has a barcode scanner to point users to more information on the products.
Dom McBrien, New Look’s multi-channel director, says, “The ability to combine the latest trend information with ability to scan in-store barcodes and order through your mobile takes us another step closer to our vision of providing an exemplary multi-channel customer experience.”
The retailer paired with Mobile Interactive Group (MIG) for the app, which it also used to launch its m-commerce site.
Latest News
-
Frasers Group begins €2bn Hugo Boss takeover bid
-
Over 80 retail leaders urge government to tackle youth unemployment
-
Amazon expands Northamptonshire footprint with £1bn logistics investment
-
Visa and Mastercard’s $38bn US swipe‑fee settlement wins preliminary court approval
-
AllSaints launches unified communications and skills tool for global workforce
-
Lidl commits £500m to British berry growers as demand continues to rise
From CapEx to AI: Understanding the evolving cost structure of retail technology
This Retail Systems webinar, sponsored by Aptos, brings together leading voices from across the retail technology ecosystem to examine how modern PoS has transformed the cost ownership model – and how the emergence of agentic commerce is poised to rewrite the rules once again.
Beyond Channels: Redefining retail with Unified Commerce
This Retail Systems fireside chat with Nikki Baird, Vice President, Strategy & Product at Aptos will explore how unified commerce strategies enable retailers to tear down these barriers and unlock new levels of operational agility and customer satisfaction.
© 2024 Perspective Publishing Privacy & Cookies
Recent Stories