Nestlé Deutschland AG has launched Nestlé Marktplatz, the food industry's first social commerce platform. Hybris, was selected by Nestle as technical support for the programme, which is based on the hybris B2C commerce solution.

This solution coordinates and streamlines numerous data domains on a single web-based platform, ensuring consistency across all channels and systems.

Nestlé Deutschland AG also deploys the hybris Web content management solution, a marketing and publishing tool with Web content management functions.

Nestlé Marktplatz encourages two-way communication among consumers, as well as with Nestlé direct. The marketplace at www.nestle-marktplatz.de offers details of around 1,500 domestic and foreign products and 72 Nestlé brands, and allows consumers to rate, comment, seek advice and share ideas with each other, as well as directly order products.

The online shop also offers consumers exclusive access to products not otherwise commercialised in Germany, such as La Lechera from Spain, Baci from Italy and Halal products from Turkey, and seasonal products.

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