Nectar and Birmingham City council have announced plans for a pilot scheme which will reward families with Nectar points when they recycle or visit their local leisure centre. The initiative follows on from other successful ‘green schemes’ with Sainsbury’s, where customers can earn Nectar points when they reuse shopping bags.

Families living in the pilot area will be given bar-coded stickers to be placed on their blue paper recycling containers which will be scanned by Council recycling crews every time a collection is made.

Residents will earn 25 Nectar points for each collection or visit to the leisure centre, which can either be added to existing or new Nectar accounts. The Nectar points can be redeemed for rewards at outlets such as Sainsbury’s, Homebase and Argos.

The scheme, which is the first of its kind in the UK, is funded by the West Midlands Improvement Efficiency Initiative. The trial will run from 1 September 2011 to March 2012.

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