Neal’s Yard Remedies today announced the successful launch of its mobile-optimised website. The mobile site, created by leading technology platform Usablenet, is a streamlined version of Neal’s Yard Remedies website for all web-enabled mobile phones.

Neal's Yard Remedies, who celebrate their 30th birthday this year, are proud the first organic health and beauty store to offer a fully optimised m-commerce site.

The new mobile site features full browse and search functionality, e-commerce capability, and a sleek UI design that works on all web-enabled phone. Other top features include: store locator; contact us and feedback; join our mailing list option; product description pages; access to accounts; shopping cart; delivery options and secure checkout.

Kate Hodgkinson, head of CRM at Neal’s Yard Remedies, says: “We’re constantly pushing the boundaries of natural and organic health and beauty here at Neal’s Yard Remedies and part of our brand growth was the expansion into mobile-friendly platforms, with Usablenet."

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