16/12/11
By Karen Moss
A new technology company, launched in Northern Ireland, says it can help High Street retailers avoid losing out to online pureplayers. MyYuHu, a touchscreen database builder and communications platform, enables shops deliver targeted marketing messages via text and email.
Retailers can quickly and accurately store the contact details and shopping preferences of their customers through MyYuHu.
“It’s time for retailers to embrace technology and begin the journey of building one to one customer relationships in order to maintain or increase their sales performance” says Peter Carrington founder of MyYuHu.com
“High street stores need to respond proactively to the fact that often they are being used simply as the “window shop” before the web shop. Consumers need attractive and compelling reasons to come to a store. For many this may be the expert knowledge, personal service or great value on offer. However, if the business is not communicating this to their customers then they shouldn’t be surprised if they are lured elsewhere. There are clear benefits to both the customer and retailer alike from cultivating long-term relationships.”
MyYuHu offers retailers flexible packages of very competitively priced text and emails to suit their needs and offers the ability to segregate customers and send only relevant messages to them thereby keeping intrusion to a minimum and saving on costs.
Trials where the product has been rolled out are already delivering results for businesses across the UK. One pilot scheme in Cheshire is already reporting strong sales growth and a positive response from customers.
“Traditional forms of marketing have always concentrated on ‘telling stories’ whilst digital marketing allows us to now ‘build a story’ over time.” said Enda McShane marketing expert and owner of The Ivory Restaurant who are one of the first restaurants to sign up to MyYuHu. “We are very excited at the ability MyYuHu will give us to tailor promotions and offers to our loyal customers.”
Other stories you may find of interest:
Phones4u turn to Fujitsu/Tata Consultancy Services
Fujitsu Technology Solutions has partnered with Tata Consultancy Services to deliver a PRIMERGY BladeFrame-based dynamic infrastructure to Phones4U, alongside NetApp V-Series storage
William Hill links up with paysafecard
William Hill customers can now use online cash solution, paysafecard, when spending money
Some cheer amongst the gloom
Retailers' IT budgets have been slashed by about 20 per cent over the past year, down from 1.3 per cent to 1.1 per cent as a percentage of sales, according to the latest Martec International IT in Retail report
It’s Not Easy Being Green …Or Is It?
Retailers no longer need to experience the pains of high monetary investment or an uncomfortable shift in normal operations to reduce costs and unnecessary resources.
