Monsoon and Accessorize will implement a new multi-channel platform integrating web, mobile, call centre and in-store applications. Based on the hybris Multi-channelSuite, thehybris B2C Commerce solution will underpin the roll-out of new international websites for the two interconnected brands.

hybris will provide a central e-commerce solution that can support specific features such as a shared shopping basket to improve speed and ease of ordering and streamline the customer experience.

The retailer plans to grow both brands’ business significantly online over the next five years, both in the UK and internationally and reviewed a range of platforms before selecting hybris through its long-term strategic partner, Portaltech, which will manage the integration of the new platform.

In addition to requiring a best of breed platform with proven international capability and multisite, multi-lingual management, Monsoon Accessorize was looking for support to integrate mobile web and application solutions and tight integration to its own back-end systems for multichannel fulfillment. Using hybris’ Multi-channel Suite, the retailer will now be able to implement “Click and Collect”, “order in store – deliver to home”, loyalty card and gift voucher services across its international operation.

Peter Ridler, managing director at Monsoon Accessorize, says: “We already have a strong international stores presence, and the hybris platform enables us to grow our international web offering, as well as our multichannel proposition.”
Within the hybris Multichannel Suite, hybris B2C Commerceenables businesses to optimise every interaction with their customers on a global scale and integrates order processes from different channels.

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