Marks & Spencer launch smart TV app

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Marks & Spencer launch smart TV app

By Karen Moss

03/02/12

Marks & Spencer has become the first UK retailer to create its own app for Samsung's internet-connected TV range, Samsung Smart TVs. M&S products will be showcased via the app, with tips on High Street trends, lifestyle, food, fashion and technology.

A Samsung spokesman said the app was not transactional, but added that this was something that might feature in the future, "as Smart TVs continue to advance in technology and more people are becoming aware of it".

Up until now, Samsung Smart TV apps have predominantly involved partnerships with media companies. Apps currently available via the Samsung Smart TV App store include BBC iPlayer, LoveFilm, Netflix, YouTube, Teletext Holidays, Rightmove, Thomson Local, Facebook and Twitter.

Susan Aubrey-Cound, director for new channels at M&S, says "This app enables customers to discover more about our products and innovations from the comfort of their living rooms, whilst supporting our broader marketing channels."

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