12/08/11
By Karen Moss
Only six per cent of advertisers in the UK have well developed Facebook campaigns, according to research by Marin Software. The company recently conducted a poll of 400 advertisers regarding their use of Facebook Ads.
Of the respondents only six per cent indicated they have “well developed” ad campaigns up and running on Facebook. Forty-two percent of respondents said they are “experimenting” with ad campaigns while the remaining 52 per cent have yet to step foot on the train, not having run any Facebook ads.
"Although the UK is a leader in European Facebook adoption, advertising on Facebook in the UK is clearly still in the early stages," a Marin Software spokesperson said. "However, when taking into consideration analysts’ projection that Facebook ad revenue from outside the US will be on par with US ad revenue by 2012, the figures from our poll tell us it’s only a matter of time before the 42 per cent 'experimenting' with Facebook ads will have 'well developed' campaigns and the 52 per cent percent still undecided will be 'experimenting'."
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