Maplin has announced its newest route to market, with the launch of a fully transactional store on the Facebook platform. Leveraging their existing strong relationship with the payment service provider PayPal, Maplin customers can make purchases within the social media space for the first time.

Maplin's entire product range is available through the Facebook store, which also interacts with Facebook's social features such as birthdays. Maplin’s Facebook fans will be able to access the store via a link on the fan page. Friends and family will be able to see the Maplin products fans like, and click through to purchase them, making it an excellent feature for birthdays and other special occasions.

This complements Maplin's website www.maplin.co.uk, 196 stores throughout the UK and Ireland, and presence on other e-commerce marketplaces. Engaging with fans and listening to customers is important to Maplin, and the new Facebook social store reinforces this aim.

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