30/09/2011
By Scott Thompson
Macy's and Bloomingdale's stores are adopting RFID technology on an accelerated timeline. By 2012, Macy’s expects to begin using RFID in all stores nationwide to count size-intensive ‘replenishment goods’. This represents about 30 per cent of the company's sales.
"RFID is a tool to better serve customers and drive sales by ensuring we have the right product in the right place at the right time for our in-store and omnichannel shoppers," says Tom Cole, chief administrative officer at Macy's, Inc. "RFID will allow us to more frequently count item-level inventory with precision so our inventory is readily accessible to our customers. This is technology that has proven effective in our testing, and we believe now is the right time to roll-out RFID aggressively."
The initial 2012 launch of the technology will be in size-intensive replenishment categories such as men's furnishings, intimate apparel, men's slacks, denim and women's shoes. Macy's and Bloomingdale's private brands are included in the initiative.
It’s Not Easy Being Green …Or Is It?
Retailers no longer need to experience the pains of high monetary investment or an uncomfortable shift in normal operations to reduce costs and unnecessary resources.
