08/11/2011
By Scott Thompson
The Mobile Money Network’s mobile checkout, Simply Tap, has gone live.
Monitise is a joint venture partner in MMN and developed the technology platform for the launch, with Carphone Warehouse and Best Buy Europe among the first retailers to integrate Simply Tap into their operations.
They are joined by Thorntons, Goldsmiths, thehut.com, Pretty Green and moreTvicar.com. “It is great to see Simply Tap live. The UK now has a bank-grade, interoperable infrastructure for secure, fast and simple mobile shopping. This will inevitably change the way we pay and shop, just like cash did thousands of years ago, bank cards did 50 years ago and the internet did a decade ago. What seems like an innovation today will be mainstream in a few years time, just as ATMs have become," says Monitise Group chief executive, Alastair Lukies. “The response to Simply Tap and the proposition it offers retailers, media partners, banks and payments companies has been very positive. We have more innovations planned over the coming 12 months, which will revolutionise the way consumers shop via mobile. Consumers choose retailers in the High Street by voting with their feet, they will now vote with their fingers and thumbs via Simply Tap too.”
The service requires a customer to go through a one-off registration process to capture information such as preferred card details and delivery address. Customers can then use it on their mobile phones to order products they see anywhere by tapping in a code. Andrew Harrison, CEO at Best Buy Europe and Carphone Warehouse, comments: “Simply Tap will provide retailers with compelling new options when it comes to marketing and selling products. For our customers, it has to be all about convenience. Customers want to be able to pay for goods via any device and on any network. Today is evidence of a shared vision amongst UK retailers and we look forward to our staff and partners being the first in the world to use this genuinely unique service.”
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