18/10/11
By Karen Moss
LUSH Cosmetics has selected the Demandware commerce platform to power three new e-commerce storefronts in North America, including its US English, Canadian English and Canadian French sites. LUSH's handmade products are sold online and in more than 700 stores across 45 countries.
Demandware’s on-demand model lessens the administrative requirements of its on-premise platform, while providing LUSH with the freedom to custom-develop and support potential multi-site global deployments.
“Our dedicated customer community expects a seamless, fun and positive shopping experience both in our stores and online. Focusing on the basic administrative needs of the web site detracts from our ability to properly deliver the brand experiences our customers have come to expect,” said Mark Wolverton, CEO of LUSH Cosmetics North America. “With Demandware, we will be able to focus on improving our marketing, merchandising and customer experiences across all our sites while continuing to grow and expand globally.”
“With Demandware, LUSH can focus on nurturing and growing its devoted and great-smelling community, through commerce innovation, differentiation and growth,” said Jamus Driscoll, senior vice president of marketing for Demandware.
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