01/08/11
By Karen Moss
A new online platform connecting young designers with consumers via social media launched this week after investment from Net-a-Porter founder, Carmen Busquets. LOOKK, which aims to change the way new designers and labels enter the fashion market, was also funded by Eden Ventures and 500 Startups founder, Dave McClure.
The open social network will give designers a platform to showcase their designs to a community of fashion-lovers. Users will have the opportunity to leave feedback on what they love and directly influence the items that are produced for sale within the LOOKK webshop.
Andreas Klinger, co-founder and COO of LOOKK, says “Until now fashion has been a slow adopter of technology. LOOKK aims to change this by connecting new designers with consumers online and harnessing the power of social networks to give both groups a voice.
“Social media has completely changed how new fashion gets discovered. New trends and names now surface more often and quicker than retail and production cycles can adapt to. This leaves an untapped potential of new designers with proven demand but no ‘first steps’ to market – LOOKK provides a solution for this.”
From today fashion designers and fashion-lovers can log on to www.LOOKK.com
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