By Karen Moss

A new online platform connecting young designers with consumers via social media launched this week after investment from Net-a-Porter founder, Carmen Busquets. LOOKK, which aims to change the way new designers and labels enter the fashion market, was also funded by Eden Ventures and 500 Startups founder, Dave McClure.

The open social network will give designers a platform to showcase their designs to a community of fashion-lovers. Users will have the opportunity to leave feedback on what they love and directly influence the items that are produced for sale within the LOOKK webshop.

Andreas Klinger, co-founder and COO of LOOKK, says “Until now fashion has been a slow adopter of technology. LOOKK aims to change this by connecting new designers with consumers online and harnessing the power of social networks to give both groups a voice.

“Social media has completely changed how new fashion gets discovered. New trends and names now surface more often and quicker than retail and production cycles can adapt to. This leaves an untapped potential of new designers with proven demand but no ‘first steps’ to market – LOOKK provides a solution for this.”

From today fashion designers and fashion-lovers can log on to www.LOOKK.com

Home     More News


Other stories you may find of interest:

Phones4u turn to Fujitsu/Tata Consultancy Services
Fujitsu Technology Solutions has partnered with Tata Consultancy Services to deliver a PRIMERGY BladeFrame-based dynamic infrastructure to Phones4U, alongside NetApp V-Series storage

William Hill links up with paysafecard
William Hill customers can now use online cash solution, paysafecard, when spending money

Some cheer amongst the gloom
Retailers' IT budgets have been slashed by about 20 per cent over the past year, down from 1.3 per cent to 1.1 per cent as a percentage of sales, according to the latest Martec International IT in Retail report



Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

mpu_awards



Whitepapers
Maven and SAP Business Objects yield fruitful business insight for Berry Gardens: Business Intelligence case study.
Synopsis: Discover how Berry Gardens uses SAP Business Objects delivered by Maven to solve a daily complex logistical puzzle - how to get berries from field to shelf within a matter of hours. With a morning’s turnover typically worth between £7m and £10m, access to up-to-the-minute information is vital to Berry Gardens’ success.
Augmenting 3-D Secure with Comprehensive Controls for Fraud Prevention
An advisory guide by Accertify for enterprise merchant fraud teams and chargeback managers, risk analysts, Compliance officers and financial system managers who are looking for effective ways to reduce payment card fraud.
Low-cost ECO POS now a reality
Eco-Friendly POS:
It’s Not Easy Being Green …Or Is It?

Retailers no longer need to experience the pains of high monetary investment or an uncomfortable shift in normal operations to reduce costs and unnecessary resources.
Retail 2D: The connected Shopper
Today, retailers face a new connected customer that expects a seamless and customized shopping experience across different channels, from websites to mobile applications to in-store. This new technology-empowered shopper uses the Internet and a smartphone to search, compare, evaluate, and buy products and services, and most importantly, to engage and interact with retailers in order to get tailored offers.

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

This website is a part of Perspective Publishing Limited, registered in England No 2876166.