13/07/11

By Karen Moss

Kiddicare have employed a new fraud management tool to weed out e-commerce crime by verifying the validity of customers’ details on every order. The baby goods retailer has engaged 192business and CyberSource Ltd to verify the name, address, age, and other information provided on an e-commerce order.

CyberSource’s Decision Manager fraud management tool automatically employs up to 200 global validation tests such as order repetition, geolocation and device intelligence, to help establish a transaction’s trustworthiness. Over the twelve month period, orders rejected due to suspicion of fraud have been reduced by 50 per cent – while holding fraud rates low.

Scott Weavers-Wright, Kiddicare’s CEO, commented, “Kiddicare’s customers deserve to have a simple and positive experience when purchasing online, and the technologies from 192business and CyberSource have brought us to that point. Kiddicare can now confidently let more orders through while still preventing fraudulent activity.”

Ian Green, director at 192business, said, “Today’s eCommerce merchants need to deliver a great customer experience while still managing the threat posed by card fraudsters. By combining technologies with CyberSource, our identity verification technology complements merchants’ automated fraud screening to help boost the number of orders they can accept.”

Simon Stokes, managing director, CyberSource Ltd., said, “Fraud hurts everybody – the legitimate customer and the merchant. We are constantly developing tools that help merchants increase the accuracy of their fraud screening. The Kiddicare story shows fraud management is not just about lowering fraud, but also optimising revenue capture.”