Kiddicare.com, Europe’s largest online baby nursery retailer, has installed transactional kiosks in seven Morrisons' locations. The convenient, interactive shopping kiosks are designed to target the millions of customers that visit Morrisons’ baby aisles on their weekly shopping trip, raising the profile of Kiddicare.com.

Initially, six kiosks have been installed at Morrisons’ stores across the UK with a seventh at Morrisons’ headquarters. A further 22 will be rolled out throughout September, to be trialled for a two month period, before a full roll out.

2012 could see an additional 30-60 kiosks installed each month, with the aim that Kiddicare.com will have a presence in more than 300 Morrisons’ stores.

Utilising a version of the same YESPay EMBOSS Bureau Service kiosk technology implemented in Kiddicare’s Peterborough superstore in 2009 (which quadrupled store transactions), the self serve kiosks allow parents to order anything from a branded buggy to car seat while they do their weekly shop.

Scott Weavers-Wright, CEO of Kiddicare.com, says: "We’re thrilled to see the first of Kiddicare.com’s transactional kiosks installed in Morrisons. They will not only raise the profile of our business, but allow Morrisons to provide a greater product selection for its 12 million weekly customers – not only baby products, but products such as home furnishings and electronics in the future as well.”

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