Kiddicare will expand the range of products available on their e-commerce site and via the company’s iPhone app. After partnering with Brandbank, Kiddicare was able to add images and information for more than 500 extra products in less than a week.

The products include mother and baby toiletries produced by companies such as Heinz, hip baby, Johnson & Johnson, Procter & Gamble, Reckitt Benckiser Healthcare and Unilever. Now that the initial phase is complete, Brandbank is continuing to work with Kiddicare.

More than 400,000 customers placed an online order with Kiddicare.com in the last 12 months. The company says that high quality images and comprehensive product information are vital to that success.

The images and information sourced via Brandbank are also now available via Kiddicare’s free iPhone app. This combines the ability to order and buy products, with built in barcode scanning technology.

Kiddicare has used Brandbank Assets AggregatorTM, a suite of services that enables the cost-effective aggregation of large volumes of brand imagery and information.

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