John Lewis has selected a new platform from UK tech company Virtualstock, designed to further enhance the retailer’s Supplier Direct business.

Virtualstock’s platform, The Edge, is expected to ensure that John Lewis customers get the same experience regardless of whether items are in stock or shipped directly from the suppliers’ warehouses.

It is hoped that the platform will enable John Lewis to rapidly expand their supplier base and product range, while also streamlining their order management processes.

It will also allow customers to precisely track the status of their orders in real-time and for John Lewis to accurately coordinate inventory levels through a centralised system to avoid out of stock orders – a major source of customer dissatisfaction.

Edward Osborne, head of direct to customer operations at John Lewis, said: “The Partnership is excited to be working with Virtualstock in building functionality to continue moving forward as Britain’s leading omni-channel retailer.”

Ed Bradley, founder of Virtualstock, added: “We are delighted to have John Lewis, one of the most prestigious brands in retail, as a client. We look forward to delivering digital transformation, improving the customer experience and helping John Lewis to remain at the forefront of the market.”

Share Story: