01/09/11
By Karen Moss
Tablet owners are more engaged with retail brands than smartphone users, according to the latest eCustomerServiceIndex (eCSI) results from eDigitalResearch and IMRG. Consumers who shop via their iPad, or equivalent, make more purchases and website visits than iPhone and Android users.
The results show that 30 per cent of tablet users have used their device to shop online, whilst currently only 25 per cent of smartphone owners have used their phone to do the same. Almost half (48 per cent) of tablet owners have used their devices to research products in-store, whilst only 29 per cent have done the same via their smartphone.
Derek Eccleston, Research Director at eDigitalResearch comments, “Whilst tablet device ownership remains relatively low compared to the number of consumers with smartphones, it is clear that tablet owners have the willingness and confidence to shop online via their devices.
“As we continue to be gripped by the MEcommerce revolution – where the consumer now has the power to shop where, when and how they like – it’s important that brands and retailers have a strong presence across a multitude of channels, making their products readily available to customers across a range of devices and platforms.”
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