IMRG forecast consumers will spend £186.4 million online on Christmas Day, with the Boxing Day spend almost double that at £367.8 million.These estimates represent a 12 per cent increase on the total spends last year.

Many online retailers begin promoting their post-Christmas sales on their websites during the festive break, so for the savvy consumer it represents a good opportunity to secure early access to the bargains while stock is still available.

David J Smith, chief marketing & communications officer at IMRG, says: “The amount of money consumers spend online every Christmas Day is continuing to show double-digit growth. When you consider that the growth for the same day in 2010 was 26 per cent, the increase is the more impressive as it is coming from a very high base.

"Although shopping on Christmas Day might not appear to quite be in the Christmas spirit, it is worth considering that many of these sales could actually be associated with popular gifts people have received, such as downloadable content for MP3 players and Kindles.”

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