31/10/11
By Karen Moss
House of Fraser has launched a new Reward Card programme. The department store has joined forces with PrePay Solutions to launch the House of Fraser Recognition Reward Card.
The card enables customers to collect points which are then issued to the card as rewards that can be redeemed when shopping at any of the 61 stores in the UK and Ireland and across the rapidly growing website.
It also entitles card members to special offers and invitations to events.
The House of Fraser Recognition Reward Card is managed online, allowing customers to check their balance, make purchases and sign up to monthly emails about events and offers.
Maureen Dunlop, Head of CRM from House of Fraser, comments: “It’s our goal to treat every customer like a VIP so we’re delighted to be able to reward our customers through the House of Fraser Recognition Reward Card. We’re very pleased with the level of uptake, which shows that our customers see the benefit of the card, as well as enabling us to get much greater customer insight.
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