Three quarters of UK consumers have shopped online from retailers based overseas, according to new research from HotUKDeals, while 25 per cent prefer to stick with UK-based retailers.

The survey of more than 6,000 European consumers, commissioned by Pepper.com, found that those on the continent are more likely to shop with foreign retailers, with 77 per cent of German consumers stating that they have shopped online with retailers based abroad, 78 per cent of Spanish consumers and 86 per cent of Italian consumers.

The main reason for UK consumers to order goods from retailers abroad was due to price (60 per cent), followed by product availability (32 per cent) and to test out the process (two per cent). Seven per cent admitted that they were not aware the site was not a UK-based retailer.

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