13/07/11
By Karen Moss
New iPhone and Android apps have been developed for Halfords to allow customers to shop, scan products and locate their nearest store via their Smartphones. Salmon Limited developed the apps for the bike and car accessory retailer, extending their current mobile and multi-channel proposition.
Mobile phone shoppers will receive a better online experience with the ability to research, locate and purchase products via the apps. The apps combine both web and app capabilities, providing Halfords with a cost effective solution and customers with a better online experience.
Customers can scan a Halfords barcode using the camera on their smartphone and be taken directly to the product detail page on the Halfords.com mobile website. From there, they can access detailed information about the product, including product ratings and reviews from other customers. The apps can also scan QR codes used in-store or in other channels and take customers to relevant information on Halfords.com or other web sites.
Jon Asbury, Halfords Channel Development Manager said: “We aim to give customers an even better online shopping experience through cutting edge technology. The apps are a natural progression from our successful mobile site. Customers will find the apps versatile, functional and easy to navigate.”
Customers can download the apps free of charge from iTunes, Marketplace or Halfords.com
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