By Scott Thompson

Greenwoods Menswear has chosen Futura as its technology partner. The contract involves replacing an old system in 79 stores with real-time technology, as well as 100+ future stores and running the stock allocation for its new website.

Greenwood's new cash injection and technology investment allows it to move from a 20 year old system to the latest retail technology. It will be using Futura's ‘open to buy’ facility to improve flexibility and allow merchandisers to buy smarter and so continue to offer customers competitive prices. Greenwood's COO, Neil Roberts, says: "With everything that is happening in the business, it was important for us to choose the right retail partner. As well as Futura's technology having all the functionality we need, it's their support and management people we found really impressive - these are people we can really work with."

Following Christmas, the sales and the VAT changes there will be pilots in two stores in February and full roll-out in March 2011. After that, Greenwoods will look at adding Futura's e-gift cards and new loyalty card system to track customer trends and offer special promotions to its customers. The company will be installing 80 Aures's Posligne Odysse touchscreen terminals. It is also implementing Integral's EFT application to give easier chip and PIN processing.

In addition, Futura is writing bespoke software to link to the new website www.greenwoodsonline.com, Greenwood's 1860 suit hire system, to Sage's accounting package and to its warehouse solution so that all the wireless scanners and warehouse terminals are updated at the same time as the scanners and system.

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