Google has made the move to bricks and mortar stores with the opening of its Chrome Zone in London to promote its cloud-computing services. Chrome Zone outlets, promoting the Google Chrome laptop range, opened in IT retailer branches on London’s Tottenham Court Road last week.
In-stores, retail assistants will advise customers on the Google Chrome laptops, such as the Samsung or Acer ranges, which use cloud computing capabilities to store information on servers instead of on a PC.
Arvind Desikan, head of consumer marketing for Google in the UK and Ireland, said, “Chromebooks are the perfect notebook computers for people who live on the web, and offer a faster, safer and more secure online experience, without all the time-consuming and confusing maintenance required by typical computers.”
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