Global Payments tries truRating
Written by Scott Thompson
Global Payments is the first company to integrate truRating's service on its payment terminals. This will allow shops, restaurants, hoteliers etc to capture and then compare customer feedback gathered at the point of sale.
Each customer using a Global Payments terminal in selected outlets around the UK will be asked one question (from a bank of several) before they have entered their PIN number and completed their payment. The rating feeds a website, where customers will be able to view the ratings and an analytics dashboard for businesses who can benchmark themselves against others in their sector and test new service offerings, menus, new technology etc. on a scale of 0-9. “It was easy to get going because we didn’t have to do anything extra,” comments The Real Greek’s general manager Monika Domanska. “But it helps that as managers we are passionate about it. The team operates it automatically now, so even on a busy shift during a Friday night, it doesn’t cause any delay or any other issues. If you have a problem with a shift, you can just go to the management dashboard to look at the data and read it like a book.”
Chris Davies, managing director, Global Payments, says: "truRating will benefit our customers by providing them with a near real-time, mass representative insight tool at an affordable price on a scale never before seen. It has been developed in consultation with our customers and the demand for the service is proven with 95 per cent of businesses saying they would switch it on 'tomorrow' if the service was available.”