19/09/11

By Karen Moss

Global Bay Mobile Technologies today announced the deployment of its iPad retailing solution into 300 Pacific Sunwear stores nationwide. Leveraging Global Bay’s iPad app, PacSun is among the first to integrate the iPad into the retail environment to enhance the in-store customer experience, capture potential lost sales, and create upsell opportunities.

PacSun will deploy to an additional 100 stores during the course of 2011.

“Clearly retailing is undergoing a fundamental change and the appropriate adoption of new technologies can be a critical piece in building relevance with today’s consumers,” says PacSun CEO Gary Schoenfeld. “Customers and store associates are finding the iPad to be a welcome surprise at Pac Sun and are giving us very positive feedback for being an early adopter.”

Through the app’s Look Book functionality and rich-media content, PacSun store staff are able to walk customers through different outfit combinations and suggest products based on the customer’s purchasing preferences. And providing staff with product information and inventory through the iPad ensures that items are never out of stock and orders can be fulfilled across any channel.

PacSun has integrated QR codes into the app to deliver exclusive content directly to the smartphones of consumers who scan QR codes on the screen of the iPad.

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