20/10/11

By Karen Moss

The latest report by Greenlight ‘Fashion – Issue 10’ has found that FrenchConnection has the highest visibility across social networks. Greenlight’s report assessed which brands interacted well on social media networks Facebook, Twitter, LinkedIn and YouTube.

FrenchConnection achieved the highest Klout score (81) and was the brand which attained the highest visibility across the social media platforms analysed, ahead of Amazon (80) and ASOS (73).

The report also found the number of Google searches for womenswear was over three times greater than for menswear, totalling 551,780 and 178,919 respectively, in July. In natural search, ASOS was the most visible site for womenswear accounting for 90 per cent share of visibility. It was followed by House of Fraser with 68 per cent then Boohoo with 53 per cent.

ASOS was likewise the most visible site for menswear-related searches in natural search, accounting for 68 per cent share of visibility. Debenhams followed with 47 per cent and House of Fraser with 45 per cent.

In paid search, Very was the most visible advertiser for womenswear, achieving a 78 per cent share of voice whilst Jaeger, with 48 per cent was the most visible advertiser for menswear.

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