Answer has developed an iPhone app for French Connection. Consumers have the choice to browse the latest fashions, consult a ‘look book’ for outfit combinations, instantly buy, plus converse with friends about the clothes via Facebook and Twitter.
"Mobile commerce was the next step in our multi-platform digital strategy,” says Jennifer Roebuck, digital director at French Connection. “The cloud-based app model from Answer means that all data is in one place to power real-time functionality for our customers and overcome potential integration issues. For example, someone can start browsing online on their computer in the morning, try on in-store at lunch and then checkout on their mobile to avoid queuing at the tills.”
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