23/07/2010
By Scott Thompson
Freemans has signed a contract with Webloyalty to drive repeat business to the online stores, freemans.co.uk, grattan.co.uk and lookagain.co.uk.
Martin Child, managing director Europe, Webloyalty, says: “With the e-tail market becoming more mature and shoppers more savvy, there is a demand for more sophisticated revenue strategies. Our model will help retailers like Freemans create a secondary revenue stream from their web pages with minimal effort required by them to implement the programme plus their customers will have the opportunity to save hundreds of pounds a year.”
Customers making purchases on Freemans’ catalogue stores will have the option to join Shopper Discounts & Rewards, Webloyalty’s membership programme, that offers cash back and year round discounts of up to 20 per cent at over 900 online retailers.
A spokesperson for Freemans comments: “We were looking to monetise our confirmation page, but the benefit of partnering with Webloyalty means that as well as this, we can also offer our cost-conscious customers extra value. They can now join a programme that offers them cash back opportunities by shopping with us, as well as ongoing discounts across their wider internet purchases.”
