Debenhams has launched a campaign giving Facebook Credits to customers who ‘like’ its page or sign up for newsletters. The department store is one of the first brands to use Facebook Credits outside of a social gaming context and is hoping the reward will help it boost regular customer interaction with the brand.

For a limited, but unspecified, time each new customer that signs up to receive emails or likes the brand will get Facebook Credits via Facebook Credits and virtual rewards company ifeelgoods.

Debenhams said it decided to use Facebook Credits as a reward because companies such as Channel 5 were broadening the ways in which credits could be spent, beyond just social gaming.

Jane Exon, head of brand and advertising at Debenhams said, “We have been watching closely the success of Facebook Credits, and now it is opened up to a more mainstream audience outside of just gamers, we wanted to be able to give our customers something back as a thank you.”

Debenhams has also launched a new ratings and reviews service on the Facebook Page for its loyalty card scheme for Beauty, Debenhams Beauty Club. The service allows people to read reviews and rate products, while also allowing customers to click through to buy each product on the Debenhams website.

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