Debenhams is claiming a smartphone first, following the launch of apps for Android and Nokia phones. It says that it’s the first High Street retailer to offer apps for the three key smartphones (it launched on the iPhone in October 2010 and achieved 360,000 downloads and sales of nearly £1 million within the first five months).

A key feature of the Android app is the barcode scanner. Using the phone’s camera to snap product barcodes, customers can automatically check pricing and reviews. They can also use the scanner to access exclusive products and offers by looking out for specially generated visual QR codes in advertising and Debenhams’ store windows.

“Our iPhone app has already seen 2.4 million shopping sessions with 110,000 customers using the app more than five times. Launching on the Android and Nokia platforms opens Debenhams mobile shopping to another millions more customers, bridging the gap between the high street and Debenhams.com,” says Harriet Williams, head of digital development at Debenhams. “Acting as a pocket personal shopper, downloading the Debenhams app means getting lost, not being able to find your size and having to carry heavy bags home are pitfalls of shopping trips past.”

Keith Varty, head of apps and brand partnerships at Nokia UK, comments: "We're delighted to welcome Debenhams to the Ovi Store, with a great app that allows Nokia users to explore and purchase goods on the go, from one of the nation’s leading retailers. The launch of the Android and Nokia apps also brings Debenhams to an expanded international audience. With shopping and delivery on the iPhone app proving popular as far away as the USA, Australia and New Zealand, time-poor consumers can now enjoy Debenhams directly from their mobile wherever and whenever they like.”

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