German homeware retailer, Butlers, has selected Demandware's e-commerce platform as the foundation for its global online initiatives. The first Butlers sites, implemented by Demandware partner Javengo and launched in September, includes Germany (www.butlers.de) and Austria (www.Butlers.at).

Based in Cologne, Germany, Butlers is a leading retailer of home accessories, decor, furniture and gifts with more than 150 outlets in Germany and abroad.

To execute its growth strategy without the constraints imposed by its legacy software-based platform, Butlers required a new solution that could support its multi-site, global deployments and provide central, unified management over an array of unique individual country sites. Demandware’s on-demand model perfectly fits this requirement while eliminating the need to source and maintain a costly IT infrastructure.

Demandware also provides Butlers with seamless, automatic upgrades containing new functionality to enable continuous site innovation.

“Our top priority is to provide our customers with a great shopping experience,” says Jörg Arndt, managing director at Butlers. “With the launch of our new ecommerce sites in Germany and Austria, our goal is to improve performance and scalability so that we can make our online shops faster, more efficient and user friendly. The Demandware implementation has been excellent so far.”

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