New consumer research by The REaD Group plc, has thrown up some interesting results about the retail sector. According to the 1,500 British adult consumers surveyed, the nation’s favourite retailers in terms of market penetration are the supermarket retailer Tesco and the online retailer Amazon.

Over 74 per cent of UK adults making purchases with these retailers every year. The John Lewis Partnership offered the best customer buying experience, which was followed by Amazon and then Laura Ashley.

Hotel Chocolat, Richer Sounds, Bose and online retailer Firebox also did very well.

Although the research showed that consumers shopped most frequently in supermarkets over any other type of retailer, only 14 per cent of consumers like buying food online.

When it came to the all important question of trust, High Street stores came out on top with 39 per cent of consumers trusting them most with their customer data, this was closely followed by Superstores with 37 per cent. In contrast, voucher sites, mail order companies and online retailers were least trusted.

Mark Roy, Chair of the DMA Data Council and CEO of The REaD Group plc, says: “British retailers are facing an unprecedented onslaught, yet in the minds of consumers the channel remains desirable and important. An inexorable desire for consumers to interact with a product means that increasing and driving store traffic across multiple retail channels has never been more important."

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