Boden is launching a new community site this month, which will reward users for their loyalty. It’s built on the BeAddictive platform, enabling members to blog, share recipes, write reviews and link to Facebook and Twitter.

The site rewards visitors with loyalty points for each action they take, which can be converted to ‘money can’t buy’ gifts, such as lunch with Johnnie Boden. In addition, the retailer can deliver offers, reviews and surveys to target groups within the site (provided they have opted in).

Mark Batty, e-commerce manager at Boden, comments: “We want to ensure our customers have the best online shopping experience and allowing them to connect and chat, share recipes, gardening and style tips and review our products will help build our community. The social loyalty and shopping platform from BeAddictive will also increase brand loyalty with a powerful loyalty system rewarding our members with points which can be redeemed against products or services they purchase, which itself increases loyalty. We will also be able to learn more our customers within our own environment, which will improve the targeting and relevance of our marketing.”

Share Story: