BestBuy rolls out promotions across EU

BestBuy Europe has rolled out multi-channel customer promotions technology to its Phone House stores in Spain, France and the Netherlands after a UK trial saw profits on accessories increase in its Carphone Warehouse stores.

The consumer electronics retailer is working with multi-channel expert IVIS Group to implement its Sonetto technology. Sonetto hosts a pricing and promotions management platform, which gives BestBuy Europe central capability to control customer promotions across all channels. The profit increase stems from offers such as ‘buy two get one free’ on mobile phone and computer accessories.

“Because of the central system capability, we’re now able to run the same offers across Europe rather than being limited to country-wide promotions,” said Luke Evans, Head of Programmes at BestBuy Europe. “Our store staff find it easier to push promotions - allowing us to provide more to our customers while seeing a business benefit.”

Later this year, BestBuy Europe intends to roll IVIS Group’s technology out to three other territories - Germany, Sweden and Portugal. The retailer has 2,500 stores across the continent.

“It’s given us the ability to offer a wide range of promotions which we couldn’t technically execute before,” Evans added. “We expect to realise a return on our investment with IVIS Group within a year.”

    Share Story:

Recent Stories


From CapEx to AI: Understanding the evolving cost structure of retail technology
This Retail Systems webinar, sponsored by Aptos, brings together leading voices from across the retail technology ecosystem to examine how modern PoS has transformed the cost ownership model – and how the emergence of agentic commerce is poised to rewrite the rules once again.

Beyond Channels: Redefining retail with Unified Commerce
This Retail Systems fireside chat with Nikki Baird, Vice President, Strategy & Product at Aptos will explore how unified commerce strategies enable retailers to tear down these barriers and unlock new levels of operational agility and customer satisfaction.

Advertisement