30/08/11

By Karen Moss

Best Buy UK has made the move into m-commerce with the announcement of a mobile-optimised transactional site. They claim they are the first specialist electricals retailer to launch this type of platform.

The site is compatible with Apple devices and the Android platform as well as the majority of Blackberry and Windows phones. Best Buy expects more than 10 per cent of its online orders to come from mobile devices within the next two years.

The same online promotions and offers are available via the mobile site, as well as the ability to order online and arrange delivery or collection from any UK store. Shoppers can also access the full range of products, with full product descriptions and a product comparison feature.

Users can also access independent reviews and more than 400 editorial articles.
Matt Kelleher, multichannel director for Best Buy UK said, “We know that our customers are already accessing our website from their mobiles and with predictions that smartphones will overtake PCs as the most common web-access devices worldwide by 2013, it’s vital that this next step in our multi-channel strategy supports our customers in the way they want to shop from us.”

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