14/10/11
By Karen Moss
Asda has launched a major national advertising campaign with independent price monitoring and optimisation technology, Skuuudle. The multi-million pound TV and print campaign will promote the retailer’s non-food items to highlight the price gap between its competitors in the run-up to Christmas.
Skuuudle collects pricing information from competitors and resellers, so that businesses can define, monitor, analyse and rapidly refine their own pricing strategy.
As part of the campaign, Skuuudle will power Asda’s ‘big toy roll-back’, allowing customers to compare the prices of popular toys. Andrew Senior, founder and CEO of Skuuudle, says: “We’re thrilled to be working with Asda. This partnership is a real endorsement of their confidence in our technology and the business as a whole.”
Mark Kupelian, head of pricing at Asda, comments: “On behalf of shoppers, we are offering a service that provides transparent pricing for the first time ever on children’s toys. Everyone deserves the perfect Christmas, and so we promise we will do everything in our power to show families how to save money. This campaign will do exactly that.”
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