Asda has introduced a transactional iPhone app that allows customers to buy groceries and check prices against its Price Guarantee on the move. Customers can check the price of their shopping against rivals by using store or online delivery receipts and will get a voucher if Asda is not 10 per cent cheaper.
The free app, developed in collaboration with Asda’s parent company Wal-Mart, includes a barcode scanner so that shoppers can scan product items and add them to their shopping basket using an iPhone.
Asda is also developing an Android app and already has a mobile-optimised website.
Kate Cuthbertson, Asda’s head of mobile strategy says the supermarket’s mobile activity “is moving at pace”, adding that there are more developments planned in the New Year.
Latest News
-
Frasers Group begins €2bn Hugo Boss takeover bid
-
Over 80 retail leaders urge government to tackle youth unemployment
-
Tesco rolls out robot cleaners across 600 Express stores
-
Amazon expands Northamptonshire footprint with £1bn logistics investment
-
Visa and Mastercard’s $38bn US swipe‑fee settlement wins preliminary court approval
-
AllSaints launches unified communications and skills tool for global workforce
From CapEx to AI: Understanding the evolving cost structure of retail technology
This Retail Systems webinar, sponsored by Aptos, brings together leading voices from across the retail technology ecosystem to examine how modern PoS has transformed the cost ownership model – and how the emergence of agentic commerce is poised to rewrite the rules once again.
Beyond Channels: Redefining retail with Unified Commerce
This Retail Systems fireside chat with Nikki Baird, Vice President, Strategy & Product at Aptos will explore how unified commerce strategies enable retailers to tear down these barriers and unlock new levels of operational agility and customer satisfaction.
© 2024 Perspective Publishing Privacy & Cookies
Recent Stories