Amscreen has inked a deal that will see Sky News become the exclusive news provider to its nationwide network of digital forecourt screens. This means that Sky News feeds will now reach motorists via Amscreen's 1,600 venue network, which delivers 35 million views every fortnight nationwide.

James Weeks, executive producer, new media at Sky News, says: “As part of our digital distribution strategy, we aim to reach viewers across as many digital screens and platforms as possible, from TVs to laptops, train stations to iPhones, and laptops to iPads. By expanding to Amscreen’s forecourt network, we have another opportunity to reach viewers with breaking news in an innovative way, getting the news that matters to viewers no matter where they find themselves.”

Simon Sugar, CEO at Amscreen, comments: “We are thrilled to be working with Sky News to offer the forecourt network audience another value-added service in the form of live newsfeeds. This delivers real value to customers and in so doing, make the digital screen network an even more attractive platform on which to advertise. We’re delighted that Sky itself will use the network for some of it’s own brand marketing.”

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