20/07/11

By Scott Thompson

American Express has launched a Facebook application - Link, Like, Love - delivering cardmember deals, access and experiences based on the likes, interests and social connections of cardmembers and their Facebook friends.

Cardmembers can link their cards to the programme and choose their favorite deals; American Express will send statement credits to their accounts as they shop online or in stores, without the need to pre-purchase anything, print out or show a coupon at the point of sale. In the coming months, American Express will also deliver Membership Rewards points offers, entertainment access, exclusive content and special events through the application, all based on a cardmember's Facebook social graph.

"As we continue to transform our business in the digital space, we're focused on three key areas: value, relevance and user experience, for both cardmembers and merchants. Because of our unique business model - our closed loop - we're able to deliver on all three in a way that is unprecedented," says Ed Gilligan, vice chairman, American Express. "We're thrilled to bring together the power of the Facebook platform and our core business assets in a way that is personalised, meaningful, and will result in significant value for both merchants and cardmembers."

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