Adobe has updated its Scene7 service to offer optimised delivery of rich media across PCs, smartphones and tablet devices. The latest upgrade automatically detects the device and bandwidth a consumer is using and provides images and video in the correct format.
New social shopping capabilities have been added to the platform. Consumers can now upload user generated content, such as product reviews and video. Scene7 publishes this content, enabling retailers to engage with their customers.
Max Childs, senior marketing manager for EMEA at Adobe, says: "The latest system dramatically simplifies the deployment of optimised viewing experiences on each screen a shop can be accessed from. You don't need to create different iterations of images and videos."
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