Pure play retailer ASOS has attracted over double the amount of new followers in the last three months across Twitter and Facebook than any other retailer, according to the latest Social Media Benchmark results.

As retailers begin to understand how to communicate with online shoppers across social media platforms, more and more users are willing to engage with brands within their own personal online space.

Understanding the importance of using existing loyal consumers to help build a social media presence, eDigitalResearch have recently developed new survey features designed to help promote brands, encouraging respondents who rate products and services highly to recommend a brand or products to their online friends through their social media profile pages, wall posts and link shares.

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