22/09/11
By Karen Moss
ASOS has announced the launch of its shopping app, giving an elevated user experience when browsing and purchasing from the site, using an iPhone, iPad or iPod Touch.
For completely synchronised account management, shoppers can also seamlessly integrate between the website, mobile site and app. Key shopping features, such as “Save for Later” – where products of interest are saved from the category results page to review in the customer’s preferred timeframe – and “Shopping Bag” will be accessible upon sign-in.
Additional features exclusive to the app include the ability to search and locate local drop-off points (by map) for returns, and saved searches to access favourite types of products faster.
James Hart, ASOS e-Commerce director, says: “Following year-on-year growth of over 800% in mobile revenue, I’m delighted to release our iPad and iPhone shopping apps. We decided to take a considered approach to releasing these first apps, so that their foundations were rock-solid, thereby allowing us to now develop and improve the experiences at pace.”
Other stories you may find of interest:
Phones4u turn to Fujitsu/Tata Consultancy Services
Fujitsu Technology Solutions has partnered with Tata Consultancy Services to deliver a PRIMERGY BladeFrame-based dynamic infrastructure to Phones4U, alongside NetApp V-Series storage
William Hill links up with paysafecard
William Hill customers can now use online cash solution, paysafecard, when spending money
Some cheer amongst the gloom
Retailers' IT budgets have been slashed by about 20 per cent over the past year, down from 1.3 per cent to 1.1 per cent as a percentage of sales, according to the latest Martec International IT in Retail report
It’s Not Easy Being Green …Or Is It?
Retailers no longer need to experience the pains of high monetary investment or an uncomfortable shift in normal operations to reduce costs and unnecessary resources.
