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Welcome

Data Driven Retail: How are the most successful retailers changing their business models to face the new competitive landscape?

Sponsored by MicroStrategy
Thursday 7 April 2022
City Social, Tower 42, 25 Old Broad St, London EC2N 1HQ

As the retail industry and customer expectations continue to evolve at a breakneck pace, almost every retailer, whether bricks and mortar or omnichannel, is under intense pressure to make sure that their levels of customer service, pricing and efficiency can compete with the likes of Amazon.

As a result, data is the driving force behind excellent customer service, optimal stock and inventory management, supply chain visibility and meeting sustainability and ESG goals, which are critical to staying ahead.

But in today’s retail landscape, where retailers are facing countless supply chain, workforce and cost-related pressures, many are weighed down by legacy systems and lack the ability connect data from across their organisation and deliver it to frontline employees whenever and however they need it.

To combat this challenge, many retailers are exploring the potential of data and analytics technologies to drive business strategy, integrate data and ensure employees have the information needed to deliver excellent customer experience and keep up with the competition.

This roundtable event will feature a moderated discussion with senior industry peers covering some the key challenges for retailers as they look to instil a data-driven culture.

Topics for discussion:

  • How are customer expectations changing and how important is it to become a data-driven organisation to keep up with the likes of Amazon both in-store and online?

  • What are the key roadblocks for retailers in consolidating data from across the organisation and using it to streamline operations?

  • How can firms leverage data and analytics to make the omnichannel retail model work more effectively?

  • How advanced are retailers in enabling store-based staff to access data on stock, inventory, warehousing, supply chain and marketing on personal devices to improve the customer experience and drive efficiencies?

  • What are the key technology investment priorities for retailers when it comes to improving employee data access and the customer experience in the coming years?


Timings for the evening:

18:00 – 18:30                   Welcome and refreshments
18:30 – 20:00                   Introduction to fellow guests and roundtable discussion
20:00 – onwards              Complimentary three-course dinner and drinks


Brought to you by Retail Systems